Is Sustainability A Realistic Objective For Society

I have always found that statement to be rather odd when the very definition of the word means to reach a decision based on the information given to us, or what we witness. In everything we do, and through our daily actions, fact is that we are always measuring or making judgments from our own Point of Reference. Even when we are asked to answer the question: â€Å"Is Sustainability a realistic objective for society?† we may first make inferences and interpret the question from our specific point of view. But we may not all conclude the same findings because our inductive reasoning is what will direct our own conclusions (Butte College, n.d.). We may interpret everything in terms of our own cultural frame of reference. If we all have cell phones, does it mean we are all connected? And every time you see someone on a bike, does it automatically mean that person leads a sustainable lifestyle? Whatever side of this argument you identify yourself in, we can agree there is a need for more sustainable practices. In a perfect world, our values should not interfere with new information introduced in our lives, without first examining all elements of that initial introduction. But, let’s face it, we are a product what we have learned and experienced since infancy to our current orientati on. Technology has afforded with so many wonderful things, but it has also created a highly temporal society; so we expect everything yesterday and fast. For example, we may not all agree on the theoryShow MoreRelatedStrategic Management Process : Planning Cycle, And Sustainable Competitive Advantage1002 Words   |  5 Pagesaforementioned are essential for organizations to maintain sustainability. Strategic Management Process In much of the readings and online tutorials there seems to be a consensus on why strategic planning is imperative. Consider existing businesses or new ventures, the implementation of strategic planning may identify clearly the objectives and strategies of existing businesses or new ventures. The theory SWOT may strategically identify objectives and strategies by ascertaining existing businesses orRead MoreEnvironmental Management And Urban Planning Practices1506 Words   |  7 Pagesframeworks of economic growth, social justice and environmental concern (Getzner, 1999; Connelly, 2007). However, the plethora of differing views on sustainability, and a global society fixated on economic growth, has created multiple approaches (Williams Millington, 2004). The approaches vary in their effectiveness to address principles of sustainability, with weaker methods favouring economic prosperity, while stronger forms tend to possess a greater concern for ecological and social issues (Connell yRead MoreCorporate Responsibility And Its Impact On Social Wellbeing Essay1505 Words   |  7 PagesSustainable development requires companies to meet their objectives while protecting the quality of life of their employees, surrounding community, and the environment. More than 40 years ago, Medtronic s co-founder Earl Bakken provided the framework for the company s sustainability strategy by formulating the company s mission statement that has remained unchanged to the present day. Medtronic has operated with a clear, compelling mission: To contribute to human welfare through the applicationRead MoreNew And Existing Sporting Facilities Required For The Olympics1516 Words   |  7 Pagessold 4.5 acres of land in order to construct accommodation for the athletes (Yarborough, 2000; Vale, 2013). Environmental Ecological Sustainability Waste The Olympics can incentivize solutions to long-standing infrastructure problems or in fact exacerbate more problems with the environment (French, 1997; Malfas, 2004). This includes the question of sustainability of the Olympic venues. Four temporary venues were built only to be demolished after the Games had ended to avoid ‘white elephants,’Read MoreMiners Essay1510 Words   |  7 Pageswas taken for change by writing a ten page paper titled ‘NewCo Values and NewCo’s Value’ which planned a highly improbable notion: post-merger, â€Å"PwC would measure its business success not only by its financial goals but also by its effects on the society and the global environment† (Jick T.D and Peiperl M.A 2003, pg-419), which applicable for both the company and their clients. The plan was designed for the firm that has to take on business ethics practice within the organization which is economicallyRead MoreThe Concept Of Sustainable Development Essay123 6 Words   |  5 PagesThe concept of sustainable development is not a very old one. Not much attention was drawn to sustainability when the society systems that we currently know were set. However, the states that some people started recognizing as undesirable outcomes such as environmental degradation, unfair systems, unequal wealth distribution to mentioned a few were the start of movements directed to incorporate environmental rights, fair accessibility and life security specially for the people living in Least DevelopedRead MoreInternational Research Symposium Accounting Information System1494 Words   |  6 Pagespluralistic visions of reality as a foundation for design , implementation and evaluation of systems and their outputs. A example that we can consider is to expand the scope of the information systems beyond economic sustainability to include social and environmental sustainability and consistencies (D.J. Dillard Brown, 2005). Research associated with designing, imp lementing and evaluating such systems requires a new pluralistic way of approaching a problem, in order to adequately respond to pluralisticRead MoreCorporate Social Responsibility1756 Words   |  8 Pagesby MPI (Meeting Professionals International) as â€Å"[†¦]the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the triple bottom line of people, planet, and profit†. (n.d.) To reinforce the community and the marketplace, the market has to show responsibility, sustainability and transparent strategies. The strategic CSR application is used to figure out a sustainable and successful future for the business by includingRead MoreThe United Kingdom s Minister Of State For Environment And Climate Change1997 Words   |  8 PagesMorley, the United Kingdom’s Minister of State for Environment and Climate Change, speaking at the International Environmentally Friendly Vehicles C onference in November 2005, describes the relationship between the needs of today’s society and the needs of future societies. Morley is making the argument that every human being, by virtue of living on earth, has a personal responsibility or duty of care to the natural environment, themselves, and the future of the planet. Morley is not claiming that theRead MoreThe Greek Sovereign Debt Crisis1418 Words   |  6 Pagesmany years of overspending. Moreover, there are huge gap between spending and income. Unfortunately, the Greek governments tried to fulfill the 3%-of-GDP requirement of member of the European Union. But the main source is borrowing for meeting the objective. So much of the borrowing was concealed. When the global financial crisis seriously hit Greece, its hidden borrowings came to light, but the country did not make any solution to cope this crisis. Due to debt levels reached a high point where Greece

Theories of Personality Development - 3138 Words

THEORIES OF PERSONALITY DEVELOPMENT (2 Credits/Compulsory) Course Code: CED 403 Course Title: Theories of Personality Development and Adjustment. Number of Credits: 2 Credits Course Duration: Two hours per week for 15 weeks (30 hours). As taught in 2010/2011 session Lecturer’s name: ONIYE, Abdulrazaq Olayinka Qualifications: B.A.Ed (Islamic Studies Education: Usmanu Dan Fodiyo University Sokoto); M.Ed; PhD (Guidance and Counselling: University of Ilorin); Cert. (Data Processing: University of Ilorin). E-mail address: oniyerasaq@unilorin.edu.ng Office Location: Room 15, Department of Counsellor Education, Faculty of Education, University of Ilorin, Nigeria Consultation Hours: Wednesdays and Fridays 12-3pm (Wed), 3-5pm(Fri)†¦show more content†¦Ipaye,7 B. (1995). Guidance and counselling for Nigerian schools: Lagos: Chayoobi Printers and Publishers, pp 201-203 Week 3: Psychosexual stages of Development 5 Objective: At the end of the lesson, students should be able to: †¢ Highlight the psychosexual stages of development †¢ Explain the developmental impact of toilet training on personality development †¢ Elucidate on the influence of parental acceptance or rejection on personality development Description The lecture focuses on psychosexual stages of development and the developmental impact of toilet training n personality development. The lecture laid emphasis on the influence of parental acceptance or rejection on personality development of an individual Study Questions 1. What are the psychosexual stages of development you know? 2. Discuss with the aid of relevant illustration the influence of parental acceptance or rejection on personality development? 3. How do you think that the manner of toilet training received by a child could influence his development?. Reading List 1. Uba,2 A. (2010).Theories of personality. Claverianum Press: Ibadan. Pp 7-11 2. Omoegun,4 M. (2001). A functional approach to practicum in counselling.Bab Sheriff Ltd: Ikorodu, p.131 3. Ipaye,7 B. (1995). Guidance and counselling for Nigerian schools: Lagos: Chayoobi Printers and Publishers, pp 205-296. Week 4: Techniques of Inquiry (Sigmund Freud) Objective: At the end of the lesson, students should be ableShow MoreRelatedPersonality Theory Of Personality Development1325 Words   |  6 PagesMany personality theorists offered different explanations for human behaviors as well as established specific stages of personality development. However, person centered theory does not have a theory of personality structure, rather believes that it is essential to follow certain principles in order to develop the self-concept. Rogers’s theory of personality is based on the notion that all individuals have the innate ability to reach actualizing tendency and establish a self-concept, which is congruentRead MoreThe Theory Of Personality Development Essay1128 Words   |  5 Pagesthey respond to times the way that they do? Personalities, everyone has a different personality. Personality development are the patterns of thoughts, feelings and behaviors that set you apart from another individual. Many of the theories revolve around that personal ity is something that begins when you are an infant. Adult personality traits are one of the personalities believed to be based off of infant temperament. That means that their personality traits begin to differ early on in life. SomeRead MoreThe Theory Of Personality Development Essay2133 Words   |  9 Pages Theories of personality, ones that have both differences and similarities among each other, are of significance for they offer comprehensive information about human nature. From Freud’s psychoanalysis to Bandura’s modeling theory, these theories are not necessarily rigid and firm as they may not enable one to understand the personality development of all individuals from various backgrounds, whether ethnic or socioeconomic. Abraham Maslow, a psychologist considered to be the founder of the humanisticRead MoreThe Theory Of Personality Development Essay1646 Words   |  7 Pagesbetween opposing wishes and desires† (Collins and Makowsky, 2010, pg. 132). Repression is one of Freud’s many theories to try and explain humans’ actions and behaviors. He supposed that through operant conditioning, people have learned how to act in ways that society would consider as appropriate. Not only that, the father of psychology wrote the theory of personality development and the theories of aggression that have help sociologists understand the contemporary humans’ social behavior, on topics suchRead MoreThe Unconscious Theories Of Personality Development856 Words   |  4 PagesUnconscious There are as many theories of the effects of unconscious motivations to behavior as there are general theories of personality. Some theorists, such as Freud, consider the unconscious at the very least highly influential, if not the sole motivating force behind personality development. Unconscious motivations have been linked to genetic predispositions, and up to 50% of variances can be linked to genetics (Bleidorn et al., 2014). Psychodynamic theories are often considered to hold intellectualRead MoreThe Freudian Theory Of Personality Development1329 Words   |  6 Pagespsychoanalytic theory. She argued that in mainstream Hollywood film women were merely objects. Post war avant-garde film makers were able to stay away from the trend of commercial cinema at the time. Although, it depends on avant-garde film directors and writer’s point of view but most of the time they did not share the same styles as commercial cinema. Mulvey studied the Freudian and Lacanian philosophies on personality development. She went in depth with the Freudian psychoanalytic theory of personalityRead MoreThe Theory Of Psychology And Personality Development1802 Words   |  8 PagesPersonality Report There are many theorists that have made psychology incredible, and have paved the way for what we believe psychology to consist of today. Some important theorists that I believe have made a huge contribution are Sigmund Freud, Karen Horney, and Dollard and Miller. These theorists have all had their own view on personality development, and I believe that these ideas have shaped the way in which we view psychology today. The many interpretations of conflict, psychotherapy, and culturalRead MoreThe Theory Of Psychology And Personality Development1802 Words   |  8 Pages Personality Report There are many theorists that have made psychology incredible, and have paved the way for what we believe psychology to consist of today. Some important theorists that I believe have made a huge contribution are Sigmund Freud, Karen Horney, and Dollard and Miller. These theorists have all had their own view on personality development, and I believe that these ideas have shaped the way in which we view psychology today. The many interpretations of conflict, psychotherapy, and culturalRead MoreTheories Of Personality And Psychosocial Development2308 Words   |  10 PagesPsychoanalysis and Psychosexuality Carolyn Bennett PSY/330 Theories of Personality Maurita Hodge 04/27/2015 I have chosen psychosexual and psychosocial development; for my model of presentation. In Freudian psychology, psychosexual development is a central element of the psychoanalytic sexual drive theory, that human beings, from birth, possess an instinctual libido (sexual energy) that develops in five stages. Each stage – the oral, the anal, the phallic, the latent, and the genitalRead MoreCognitive Theory And Personality Development Essay2207 Words   |  9 PagesPersonality Development Position CBT assumes that development is continuous throughout the lifespan. Therefore, personality is adaptable. Personality development in CBT emphasizes cognitive learning processes, such as thinking and judging. Personality is developed out of learning experiences in which cognitive constructs are formed. These cognitive constructs serve as our lens in which we view the world and our future experiences (Newman Newman, 2012). Maladapted constructs often occur in early

Professor Notes about Sustaining Our Future Kaitiakitanga

Question: Give a brief discussion on Kaitiakitanga. Answer: Kaitiakitanga is a resource management framework. The word is borrowed from tiaki implying care, which is basically guarding or protecting, and the generic term kai that degenerate into kaitaki means a trustee, conservator, caretaker, or a guardian. The word Kaitiakitanga was developed to summarize an array of ideas, relationships, rights, and responsibilities, and so far the word has been translated to mean guardianship or stewardship. However, the primary role of Kaitiakitanga is to ensure sustainability for the future (Murihiku, 2008). It is widely believed that currently there is a framework for mutually beneficial sustainable management of resources, but the reality on the ground is that these promises are yet to be fulfilled. The article is trying to elaborate that it is mans responsibility to ensure maintenance of the eco-system, and it is something that must be done to meet our global obligations (Hemmingsen, 2004). The western society is greedy and capitalist for that matter, consumer oriented and driven by market considerations. Often decision making is arrived at through cost-benefit analysis, and in most cases, environmental concerns are neglected or quantified in such a manner, with costs allocated to impacts in relation to the requirements to mitigate effects. Kaitiakitanga is about natural resource management and the concept extends to some of the threats facing our natural treasures together with requisite remedy necessary towards the safeguarding and protection of the eco-system for the for future generations. The rationale behind the concept is to set up challenging economic, social, environmental, and cultural goals. One of the primary visions entails adopting renewable energy as a primary infrastructure project (Kawharu, 1998). Opinion, vision and Insight There are quite a number of environmental challenges that the global society is persistently faced with. These challenges include over exploitations of fishing grounds, nutrient enrichment of water bodies, and the global climate change (Tomlins Mulholand, 2011). These challenges must be addressed immediately, so that future leaders are made aware of their relationship with their environment, and are also cognizant of the different ways to ensure sustainability (Marsden Henare, 1992). According to Maori worldview, the society comprises of spiritual and physical aspects that are entangled hence cannot be disconnected. These resources come from atua, and this means that they both have spiritual and physical characteristics. As a result, exploitation of resources must strictly be done when necessary and also for immediate benefit gains, otherwise the resources should be left intact, and maintained. Despite the number of dissimilarities between western science and Maori worldviews on sustainability, it is now emerging that there is an area for a common ground. Because, both perceptions advocate for protecting future generations through placing limits on natural resource utilization, evaluating long term viability, and finally taking into consideration the environmental, social, economic, and cultural well being of the present and future generation (Pyle, 1992). Wise Up: Creating Organizational Wisdom through an Ethic of Kaitiakitanga Summary The second article is about how enterprises are searching for innovating business solutions to increase their profit and at the same maximum shareholder value. The article is trying to summarize the relational wisdom approach of Maori in relation to the current economic argument where companies make abnormal profits at the expense of local communities and the environment. The resource is trying to convince organization to nurture an ethic of Kaitiakitanga model in relation to the Maori values that hold the potential to enrich and further on humanize the society understanding of business. Such organizations have different purposes, implying that they are not only profit driven but they balance their financial viability with social and cultural aspirations of the shareholders as part of their core purpose (Buckingham Gowe, 2012). Even though such entities are involved in commercial trade and evaluate their performance against key economic indicators, it is unethical for companies to perceive wealth creation as an end in itself. Through Maori values, organizations are able to present their wisdom position by emphasizing and illustrating the intermarriage of life in an interlaced society. By practicing Kaitiakitanga, enterprises are able to nurture business relationships where wisdom is consciously developed via mutual relationships. Insight and Opinion In my point of view, human beings should consider themselves to be overseers mandated to utilize agency of their mana (sovereignty, authority, spiritual power) for the sake for developing mauri ora which is basically the conscious well being for human beings and the global eco-system. It is in light of this fact that particular commitment should extend to corporate entities with commercial interest. Organizations tend to strategize sustainable business practices including internal policy formulation that touches on aspects such as human resource development, marketing endeavors, research and development, and periodic strategy re-evaluation. It is in this same way that these companies are endowed to developed a sustainable environmental program that not only takes care of the present commercial interest of the organization in terms of having a sound public relations image, but for the future protection of our society. Connection between the two articles The two articles have some level of similarities in relation to natural resources such as the sea and land and flora and fauna including people comprising of elements of natural environment. The underlying principles in both articles entail sustainability and protection and that the environment should be safeguarded. In the second articles, it is evident that the owners of an organization should bear the responsibility of protecting natural resources for the future generations, not on a short term basis for the immediate profit gains (French, 1998). We have seen in the Maori economy how human beings can utilize the agency of their mana to create mauri ora for the humans and ecosystem and this should extend towards organizations. Enterprises should be ethical with their business practices The global society should speak in one voice, whether it is a corporate body or an individual. The voice should be sustainability of the environment for the future generations, and one of the best ways is to exploit resources only if necessary and for immediate gains. Secondly, we should make a swift shift to other alternative renewable energy forms and this includes using wind and solar power which are both less harmful to the environment. By taking care of the environment, we are simply taking care of the future of our kids. References Buckingham, J., Nilakant, V. (2012). Managing responsibly: Alternative approaches to corporate management and governance. Farnham, Surrey, England: Gower. French, A. J. (1998). What is a Maori business: A survey of Maori business peoples perceptions?: A 52.785 research report presented in partial fulfilment of the requirements of the degree of Master of Business Studies in Management at Massey University. Hemmingsen, S. A. (2004). Kaitiakitanga: Maori values, uses and management of the coast: A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in Geography in the University of Canterbury. Kawharu, M. (1998). Dimensions of kaitiakitanga: An investigation of a customary Maori principle of resource management. Marsden, M., Henare, T. A. (1992). Kaitiakitanga: A definitive introduction to the holistic world view of the Maori. Wellington, N.Z.: Ministry for the Environment. Murihiku, R. P. (2008). The cry of the people: Te Tangi a Tauira: Ngai Tahu ki Murihiku Natural Resource and Environmental Iwi Management Plan 2008. Dunedin, N.Z.?: Iwi Management Committee. Pyle, E. (1992). Sustainable water management: An approach based on the Gaia hypothesis and the traditional Maori worldview: A thesis submitted in partial fulfilment of the requirements for the degree of Master of Applied Science at Lincoln University. Tomlins-Jahnke, H., Mulholland, M. (2011). Mana tangata: Politics of empowerment. Wellington, N.Z.: Huia.

Justification Paper Essays - Carl Sandburg, House Of Vasa

Justification Paper JUSTIFICATION PAPER Carl Sandburg was unique compare to many other poets. All of the poems that he wrote were short and straight to the point. You would not find any poems that he had written that are over a page, yet still; his poems are very easy to understand. Sandburg lived through a lot of historic events, so all of his poems were about those historic events. As you know, history isn't always exciting or easy to learn. Yet, Sandburg was able to write about those times in a way that an average high school student can understand, unlike other poets like Emily Dickinson or Edgar Allen Poe. Carl Sandburg should be included in an anthology of American poetry because of his writing technique and experience. Sandburg used a lot of the generalization methods to make his poems simpler to understand. Even though we know that sometimes-generalizing things are not good, Sandburg did a great job of it and was still able to write out everything he wanted to. Like I said, Carl Sandburg lived through some of the most famous historic events in the United States of all time. He had seen events like World War I, the roaring 1920s, the Depression, World War II, the New Deal, and the Cold War. The anthology of American poetry needs more poets with his kind of experience. I'll bet you that he never had trouble trying to figure out what to write about. The poem I chose by Carl Sandburg was a poem called JAWS. It's a poem about World War I, and it talks about how the countries that were involved in the war had a chance to prevent war, but they ignored it. This poem should be included as an example of the poets' work because it's saying what we think and feel. When we learn about how World War I was started, we would be thinking don't these countries realize what they're getting themselves into and don't they have consciences. The poem JAWS talks about all these things so we can relate to it. Another reason why I think this poem should be included as an example of the poets' work is because it's short and straight to the point. If you were to give a high school student a choice of either reading a page long poem or a paragraph long poem, most chances are that student will pick the paragraph long one. And just because the poem JAWS is short doesn't mean it's not well written or incomplete with information. It has enough information fo r that certain type of poem and probably even an elementary student can understand it. This poem can be included in the canon because it's about history and history is being taught on for all generations. It also should be included in the canon because not many poems in the canon are as short yet still contains so much information. Poetry and Poets

The best ways on how to influence people over the phone

The best ways on how to influence people over the phone Being an employee in sales takes a lot of convincing to the person you are trying to sell to. The person on the other line will most likely listen to you more if you are confident and prepared. Usually, within 30 seconds of the  call, the client will decide if he or she is  interested and whether or not they want to hear more or end the conversation. As a sales  person, how do you influence your potential  client over the phone? With these simple tips, you can make the most out of any sales call and land the sale!  Source [The Gap Partnership]

Frederick Douglass Quotes on Womens Rights

Frederick Douglass Quotes on Womens Rights Frederick Douglass was an American abolitionist and former slave, and one of the most famous 19th-century orators and lecturers. He was present at the Seneca Falls Womens Rights Convention of 1848 and advocated for womens rights along with abolition and the rights of African Americans. Douglass last speech was to the National Council of Women in 1895; he died of a heart attack suffered the evening of the speech. Selected Frederick Douglass Quotations [Masthead of his newspaper, North Star, founded 1847] Right is of no sex - Truth is of no color - God is the Father of us all, and we are all Brethren. When the true history of the antislavery cause shall be written, women will occupy a large space in its pages, for the cause of the slave has been peculiarly womans cause. [Life and Times of Frederick Douglass,1881] Observing womans agency, devotion and efficiency in pleading the cause of the slave, gratitude for this high service early moved me to give favorable attention to the subject of what is called womans rights and caused me to be denominated a womans rights man. I am glad to say I have never been ashamed to be thus designated. [Life and Times of Frederick Douglass,1881] [A] woman should have every honorable motive to exertion which is enjoyed by man, to the full extent of her capacities and endowments. The case is too plain for argument. Nature has given woman the same powers, and subjected her to the same earth, breathes the same air, subsists on the same food, physical, moral, mental and spiritual. She has, therefore, an equal right with man, in all efforts to obtain and maintain a perfect existence. Woman should have justice as well as praise, and if she is to dispense with either, she can better afford to part with the latter than the former. Woman, however, like the colored man, will never be taken by her brother and lifted to a position. What she desires, she must fight for. We hold woman to be justly entitled to all we claim for man. We go farther, and express our conviction that all political rights which it is expedient for man to exercise, it is equally so for women. [At the 1848 Womens Rights Convention at Seneca Falls, according to Stanton et al in [History of Woman Suffrage] A discussion of the rights of animals would be regarded with far more complacency by many of what are called the wise and the good of our land, than would be a discussion of the rights of woman. [From an 1848 article in the North Star about the Seneca Falls Womens Rights Convention and its reception by the general public] Should the females of New York be placed on a level of equality with males before the law? If so, let us petition for this impartial justice for women. In order to insure this equal justice should the females of New York, like the males, have a voice in appointing the law makers and the law administrators? If so, let us petition for Womans Right to Suffrage. [1853] On putting a priority, after the Civil War, on votes for African Americans males before women in general] When women, because they are women, are dragged from their homes and hung upon lampposts; when their children are torn from their arms and their brains dashed upon the pavement;... then they will have the urgency to obtain the ballot. When I ran away from slavery, it was for myself; when I advocated emancipation, it was for my people; but when I stood up for the rights of women, self was out of the question, and I found a little nobility in the act. [About Harriet Tubman] Much that you have done would seem improbable to those who do not know you as I know you. Quote collection assembled by Jone Johnson Lewis.

Marketing Communication Master Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Communication Master - Assignment Example A stable housing market and a stable growth in the industry and economy, usher in a stable requirement for the electrical, both brown and white goods in the market. The over all requirements in the market have been tending towards a growth that is both uniform and stable. Secondly, in UK audio visual products sell the maximum among all European countries. Research indicates that the hi-fi mini and micro systems have replaced the midi stacking systems in the audio visual industry (Geoffrey A Moore, Aug 1996). In addition to this, it also indicates that the future course of work is in the direction of micro systems and people will prefer these. In the audio-visual sector price has been the major consideration for most of the buyer decisions. However, the manufacturers tend to add value by providing additional features. Based on all these market situations, it is congenial to get into micro hi-fi systems and would be compatible with the existing product line of Microsoft's mp3 players. This should add value to the hi-fi systems already in place; will be a micro player and will be compatible with other Microsoft products already in the market. Marketing communication is based on the planning efforts taken in line with Paul Smith's(2003) SOSTAC structure (P R Smith & Jonathan Taylor, June 2004). Many corporations and businesses around the world make use of the SOSTAC structure to plan their marketing approach. In line with this paper, the plan and the approach for the launch will be based on SOSTAC. The SOS of the SOSTAC is conceptual or a visualization while the TAC is the action plan and implementation that would help to reach the SOS. Situational Analysis, Objectives, Strategies, Tactics, Action and then control make up the SOSTAC model of business planning. In line with this model, this paper will also address the situation in which the launch of the product is going to take place, including competitor information, their products and the markets that they are dominating in. Based on the competition information and on the information pertaining to the various requirements in the market, the objectives for the exercise are set. The strategies and tactics to reach these objectives and targets are then worked out, indicating the action plan for the same. This would help in achieving the targets that were originally set. Appropriate design of control is essential in order to ensure that the company meets its targets without fail. In general the steps of the SOSTAC model mean the following: S Situation Where are we now O Objectives Where do we want to go S Strategy How do we get there - Broad view T Tactics What tools do we use to implement the strategy A Action Detailed Action Plan for each tool / tactic C Control How do we track our progress and know when we have reached the goals (Business Services Agency, 2006). Situational Analysis Audio visual industry in UK has gone through major upheavals. However, the market in UK is more oriented towards listening to lots of audio for most part of the day. While Digital Audio Broadcasting is a major attraction for people who tune their radio in, the other is the tendency towards listening to audio replays. 90% of the UK population listens to 23 hours of music. This takes the form of either the radio or the pre-recorded music on CDs or mp3 memory recordings. Microsoft is